Allow me to go on a rant for a sec….
Humans like to add value to objects/things. I’m not sure why but in today’s culture it is more suitable for us as humans to put more value in objects than our fellow man. I watched a documentary on Netflix a couple weeks back call “Minimalism: A Documentary About the Important Things” and it was basically what you expected, a couple sad white dudes upset they weren’t happy cause they were “living the American Dream” so they did something drastic like getting ride of almost everything they own so they feel better about themselves for marketing cell phones to 8 year old’s. But I’m getting off topic, trying to say they kinda have a point here.
We do value objects/things way more than we should and we do live in a culture that encourages this. For example, if I gave you 2 plain black polo shirts and asked you to make a choice which was the better shirt, what would you do?
I would check for quality. What’s the shirt made of? Where was it made? How was it made? The logical thing to do would be to make deductions and come to a conclusion, where we would then make a decision.
But just for experimentation, let’s take the shirt that you said was worth less. Maybe the material isn’t as nice, maybe the color is not a deep black, whatever your reasoning. Let’s take that shirt and now let’s slap a logo on it. Not any logo though…. Let’s make it a Nike logo.
Things got interesting didn’t they? Which shirt is worth more now? I know a lot of you are saying and pretending like you’re better than that. The original shirt that you said was best is better despite a logo appearing. But you and I both know better.
For a majority of the population that little swoosh logo is worth more than the shirt itself. The shirt could be made of cardboard but if it has that logo, we deem it more valuable. Why is this?
Well, to put it simply, because we grew up absorbing the information that was feed to us and we came to the conclusion that if it’s good enough for Michael Jordan then it’s good enough for us or in other words Michael finds this valuable and so should I. We bought all the hype and marketing in believing this product is valuable and worth my money. That logo stands for something!
In sports it’s similar, I found this on Wikipedia under Logo:
For many teams, a logo or “crest” is an important way to recognize a team’s history and can intimidate opponents. For certain teams, the logo and color scheme are synonymous with the team’s players. For example, Manchester United, the Toronto Maple Leafs, or New York Yankees all have a recognizable logo that can be identified by any fan of the respective sport. Many team logos are based on their importance of the particular city’s ancient history Eg:Manchester City.
There ya go.
When we see the ol’ NY of the Yankees logo it brings up a set of emotions and importance in all of us and we relate to the logo and put a meaning behind the letters N and Y.
So in conclusion. Sports teams need to stop this constant re-branding, recreating, modernizing, politically correct bullshit, and take some pride in their damn crest/logo. That goes for me too. Cause even I got sucked into this whole let’s re-brand modernize bullshit. But I’m out and so should you be.
Looking at you Chargers….
— Tampa Bay Lightning (@TBLightning) January 12, 2017
A Tinder success story pic.twitter.com/vCpdBHeXgk
— NFL Memes (@NFLMemez) January 12, 2017
Are we doing this right? pic.twitter.com/OwDBuCdyDH
— #PonyUpTempo (@SMU_Football) January 12, 2017
We’re not ones to fall behind the times. pic.twitter.com/IUuKvO2KUk
— Montgomery Biscuits (@BiscuitBaseball) January 12, 2017
— Dallas Stars (@DallasStars) January 12, 2017