We have compiled a list of the best Jocko Willink quotes to help motivate you to become the best version of yourself.

Jocko Willink is a badass. No doubt about it. This former Navy SEAL is the epitome of what it means to be a man’s man. His all-discpline and no B.S. approach to the way he lives his life is an amazing blueprint for athletes and coaches. Willink also has one of the most inspiring and motivating podcasts that you can listen to.

And, on top of that, he also a New York Times bestselling author with his books Extreme Ownership and Discipline Equals Freedom.

Out of all of his motivational content, we’ve pulled our favorite snippets from him to make our list of the 50 best Jocko Willink quotes to help motivate you to achieve more in life. Jocko’s blunt, no B.S., straight between the eyes approach is a fresh perspective on life in the world of political correctness that we live in today.

The 50 Best Jocko Willink Quotes On Leadership and Discipline To Motivate You To Become Your Best


50. “There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration, and discipline.” – Jocko Willink

49. Get creative. Get aggressive. Get it done. When you are on the road, STAY ON THE PATH.” – Jocko Willink

48. “Don’t just think. Don’t just talk. Don’t just dream. None of that matters. The only thing that matters is that you actually do. So: DO.” – Jocko Willink

47. “Fear is normal. Every person feels fear at some point. Step aggressively toward to your fear – that is the step into bravery.” – Jocko Willink

46. “You have to do the work. You have to hold the line. You have to make it happen.” – Jocko Willink

45. “Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.” – Jocko Willink

44.”Most of us aren’t defeated in one decisive battle. We are defeated one tiny, seemingly insignificant surrender at a time that chips away at who we should really be.” – Jocko Willink

43. “But my glory, it doesn’t happen in front of a crowd. It doesn’t happen in a stadium or on a stage. There are no medals handed out. It happens in the darkness of the early morning. In solitude. Where I try. And I try. And I try again. With everything I have, to be the best that I can possibly be.” – Jocko Willink

42. “A leader must lead, but also be ready to follow. They must be aggressive, but not overbearing. A leader must be calm, but not robotic. They must be confident, but never cocky. A leader must be brave, but not foolhardy. They must have a competitive spirit, but be a gracious loser.” – Jocko Willink

41. “Everyone wants some magic pill—some life hack—that eliminates the need to do the work. But that does not exist.” – Jocko Willink

40. “A leader must be attentitive to details, but not obssessed with them. They must be strong, but have endurance. A leader must be humble, but not passive. They must be close to subordinates, but not too close. A leader must exercise ‘extreme ownership’, but employ ‘decentralized command’. They must have nothing to prove, but everything to prove.” – Jocko Willink

39. “Fear is normal. Every person feels fear at some point. What should you do? Step. Step. Take the step. Step aggressively toward your fear—that is the step into bravery.” – Jocko Willink

38. “In chaotic, dynamic, and rapidly changing environments, leaders at all levels must be empowered to make decisions. Decentralized Command is a key component to victory.” – Jocko Willink

37. “Overconfidence was risky in such a hostile environment, a mistake most often made by warriors who had never truly been tested.” – Jocko Willink

36. “The Darkness cannot extinguish your light. Your WILL. Your determination. No matter what is happening—no matter how hard the fight is. As long as you keep fighting—you win.” – Jocko Willink

#35 of the Best Jocko Willink Quotes: “Get up. Dust off. Reload. Re-calibrate. Re-engage – And go out on the attack. ” – Jocko Willink

34. “When you think you can’t take any more… guess what? You can – It’s PROVEN by the stories of ORDINARY PEOPLE in war.” – Jocko Willink

33. “The SEAL Teams and the U.S. military, much like militaries throughout history, are based around building blocks of four-to-six man teams with a leader.” – Jocko Willink

32. “Human beings are generally not capable of managing more than six to ten people, particularly when things go sideways and inevitable contingencies arise.” – Jocko Willink

31. “It is essential to develop a standardized planning process.” – Jocko Willink

30. “Some of the boldest, most successful plans in history have not come from the senior ranks but from frontline leaders. Senior leaders simply had the courage to accept and run with them.” – Jocko Willink

29. “When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable — if there are no consequences — that poor performance becomes the new standard. Therefore, leaders must enforce standards.” – Jocko Willink

#28 of the Best 50 Jocko Willink Quotes: “How do you become better? There is only one way – The way of discipline.” – Jocko Willink

27. “Curse the warmth of your bed instead of 48 reasons why you need to motivate yourself to get up in the morning. Glory in solitude instead of 10 ways you can stay on task and focus.” – Jocko Willink

26. “I had to take complete ownership of what went wrong. That is what a leader does — even if it means getting fired. If anyone was to be blamed and fired for what happened, let it be me.” – Jocko Willink

25. “Get After It.” – Jocko Willink

24. “There can be no leadership when there is no team.” – Jocko Willink

23. “The only person you can control is you. So focus on making yourself who you want to be: Faster. Smarter. Stronger. More humble. Less ego.” – Jocko Willink

22. “When your feelings are screaming that you have had enough, when you think you are going to break emotionally, override that emotion with concrete logic and willpower that says one thing: I don’t stop.” – Jocko Willink

21. “People who are successful decide they are going to be successful.  They make that choice. They decide to study hard. They decide to work hard. They decide to be the first person to get to work and the last to go home.” – Jocko Willink

#20 of the Best Jocko Willink Quotes. “Leadership requires belief in the mission and unyielding perseverance to achieve victory.” – Jocko Willink

19. “Extreme Ownership is a mind-set, an attitude.” – Jocko Willink

18. “If frontline troops are unclear about the plan and yet are too intimidated to ask questions, the team’s ability to effectively execute the plan radically decreases.” – Jocko Willink

17. “Leading people is the most challenging and, therefore, the most gratifying undertaking of all human endeavors.” – Jocko Willink

16. “The goal of all leaders should be to work themselves out of a job. When mentored and coached properly, the junior leader can eventually replace the senior leader, allowing the senior leader to move on to the next level of leadership.” – Jocko Willink

15. “To implement real change, to drive people to accomplish something truly complex or difficult or dangerous — you can’t make people do these things. You have to lead them.” – Jocko Willink

#14 of the Best 50 Jocko Willink Quotes: “There are no bad teams, only bad leaders.” – Jocko Willink

13. “Once the wheels were in motion and the full resources of the team were engaged in that highest priority effort, I could then determine the next priority, focus the team’s efforts there, and then move on to the next priority.” – Jocko Willink

12. “The leader is truly and ultimately responsible for everything.” – Jocko Willink

11. “When personal agendas become more important than the team and the overarching mission’s success, performance suffers and failure ensues.” – Jocko Willink

Spongecoach’s Top 10 Motivational Jocko Willink Quotes


10. “Extreme ownership. Leaders must own everything in their world.  There is no one else to blame.” – Jocko Willink

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9. “Set your alarm clock and get out of bed when it goes off.” – Jocko Willink

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8. “There is no such thing as a weekend.  This is an everyday gig: Every day is a Monday.” – Jocko Willink

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7. “Ego clouds and disrupts everything.” – Jocko Willink

jocko willink quote ego clouds and disrupts everything

6. “Hesitation is the enemy. It allows the moment to pass, the opportunity to be lost, the enemy to get the upper hand.” – Jocko Willink

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5. “Those weights in the gym – they aren’t going to move themselves. You have to do it.” – Jocko Willink

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4. “Go down swinging. And I’ll tell you: If you fight with all you have, more often than not, you won’t go down at all. You will win.” – Jocko Willink

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3. “If you allow the status quo to persist, you can’t expect to improve performance, and you can’t expect to win.” – Jocko Willink

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2. “Good leaders don’t make excuses. Instead, they figure out a way to get things done.” – Jocko Willink

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1. “Discipline Equals Freedom” – Jocko Willink

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If you liked our list of Jocko Willink quotes and want more of his no-fluff approach to success, then you’ll love his mentality when it comes to facing daily problems. Check out how GOOD Jocko’s approach is, use it, and win your day.

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