As a sports marketer one of the things that always bugged when creating images for social media sites is the photo size. You’ll make an awesome graphic for the big game and it looks great on one site, then you go to another and only to find it doesn’t fit or a large amount is covered up.
To be fair to these sites though it’s not their fault, they choose a photo size that works best with their platform. A large square picture takes up a lot of room on a twitter feed hence why they’ve opted for the rectangle so the user scrolling experience is more fluent. But none the less it can become annoying when you run into this problem of a picture not being compatible across the board.
The best way to combat this problem is by being prepared. Simple and straight forward, be prepared.
Think ahead of time where you plan on releasing you work. Will it be posted on Instagram? Facebook? Or maybe all of them? It helps to know before we open up our favorite photo software and get to work. That way at the end of the day, we don’t feel like smashing our keyboard against the wall when we realize we gotta start over.
So to help, I put on my brown fedora and went looking for the holy grail of cheat sheets of photo sizes for social media. And I found it….
Created by Jaime Spencer, the cheat sheet below is one that is updated, clear, and contains guidelines to give you the best results. Bookmark it, print it out, whatever you wanna do, just make sure you don’t lose this:
Well…. At least it’s accurate until the next update.