Video: The selfie is the new autograph

Milwaukee Bucks Vice President of Digital platforms, Mike Grahl speaks at the 2014 AMA Regional Conference at the UW-Whitewater College of Business and Economics about using social media to connect with the next generation of fans: The Millennials

The lesson to be had in this video is to let the teams personality  shine through the digital communities and understand who your target audience is on certain social media platforms.

Now grab a chair: